Thread of Inspiration

Thread of Inspiration was a year-long partnership with Pinterest exploring how inspiration travels from unexpected places. Every other month, a new creative joined the chain, tasked with producing new work inspired directly by the artist before them, moving deliberately across disciplines, from photography to illustration to graphic design, so no two commissions in the sequence looked alike.

Brief: Show how Pinterest can be used across a breadth of creative practices, not just one discipline.

Solution: Build a relay; Hopping between mediums to trace the inspiration connection from one creative to the next, with Pinterest woven into the work itself rather than just promoting it, reflecting the sheer volume of imagery it takes to arrive at a single finished idea.

Result: A yearlong partnership feature that resonated strongly with readers, showcasing Pinterest's role across a genuine breadth of creative disciplines.