Subcultural Podcast

Subcultural is a Mailchimp produced podcast exploring diverse subcultures, released this year to celebrate unique communities and stories. I led the design and art direction for the project, opting for a vibrant and playful visual approach to distinguish the podcast in an increasingly crowded space. The dynamic identity included clear typography, bold singular colour use and a flipped photo direction that, while simple, proved striking and memorable for the audience. The promotional materials and overall design were met with enthusiastic feedback, making the podcast visually engaging and instantly recognizable. This creative direction not only captured attention but also reinforced the podcast’s ability to connect with its audience, amplifying its reach and impact.