Christian Louboutin Elisa Bag

Art directed a partnership between Christian Louboutin and Net-A-Porter, debuting the exclusive Elisa Bag collection. This was one of many shoots produced during my time as Art Director within Net-A-Porter's in-house partnerships team; An agile internal agency delivering high-volume luxury campaigns across a wide range of budgets and briefs, directing both still-life and on-model editorial while balancing Net-A-Porter's signature aesthetic against each partner brand's distinct identity.

Brief: Create visual drama and excitement around the Elisa handbag, with the added constraint that licensing meant working exclusively with models whose faces couldn't be shown.

Solution: Lean into dynamic posing, staging and location to keep the bag the undisputed hero of every frame, using cropping and styling to carry personality and narrative without ever relying on facial features.

Result: A campaign that celebrated Christian Louboutin's iconic craftsmanship while driving commercial engagement across Net-A-Porter's global digital channels, one example among a wide body of luxury partnership work. For more examples of this work please see the archives tab.