12 Days of Creativity

Timed for the lull between Christmas and New Year, It's Nice That partnered with Bombay Sapphire and London Graphic Centre on 12 Days of Creativity, an advent calendar reimagined for the creatively curious. A microsite hosted tutorials from world-class UK artists alongside exclusive cocktail recipes from Bombay Sapphire's own mixologist, Franck Dedieu, with a premium box of art and cocktail supplies available as the perfect gift, inviting people to unlock their inner artist and stir up some creativity.

Brief: Get people excited about trying a new art skill (and a new cocktail) in that idle stretch between the holidays and the new year.

Solution: Partner with well-known artists to deliver welcoming, approachable tutorials in an advent-calendar format, paired with cocktail ingredients and video tutorials from a top Bombay Sapphire bartender, so creativity and celebration ran side by side.

Result: A fully realised campaign spanning microsite, tutorial content and product, delivered in partnership with It's Nice That, Bombay Sapphire and London Graphic Centre, with coverage across It's Nice That's editorial platform. The campaign achieved a total reach of 2.1 million people on It's Nice That, including a UK-targeted social media push that reached over 2 million people and generated 25,000 engagements across all published content.